Best Performing Tourism Websites

What Tourism Websites Perform the Best For You?

I’m interested to hear from New Zealand tourism operators as to what tourism websites bring them the most traffic and booking enquiries and why. Is there a website that you would absolutely always maintain a listing on (free or not)?

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Empty Plane in Low Season

How to Get Through the Low Season

Many businesses in tourism work night and day through the peak seasons to ensure the cash flow earned can keep them operating during the quieter shoulder and low seasons. View some proven strategies to help combat seasonality issues.

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Business Articles for New Zealand Tourism

Business Articles for New Zealand Tourism Industry

Welcome to the new Tourism Industry Blog, a community of tourism industry contributors who write articles to benefit all tourism industry organisations, businesses and operators throughout New Zealand.

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Hotel Reception Customer Service

Hotel Reception: A Fun Place to Be? Maybe Not

Put a People Person on your front desk..train your front office people so they understand that each person through the front door is the most important person in the room…all too often this is not happening in New Zealand hotels.

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Improve your own website performance

Is Your Own Website Performing?

Following on from the recent article “What Tourism Websites Perform Best For You”, how do you make your own website work best for yourself and your tourism business?

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Using Meta Tags to Improve Website Rankings

Using Meta Tags to Get Your Website Ranking Higher In Google

Every business wants their website to rank well in google, and tourism is no exception – this is a very competitive industry and we all need to get found online. View some tips on how to improve your meta tags.

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What Ecotourists expect

What Do Ecotourists Expect Out of a Tourism Product?

An article based on anecdotal evidence of 12 years in the ecotourism industry as a guide with some useful points to consider about what Ecotourists want from tourism products.

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Online Advertising Tips

The In’s and Out’s of Advertising Online

After a bit of discussion in the comments of another article on the blog about the benefits of online advertising, we thought it would be useful to follow up with a more comprehensive look at the in’s and out’s of advertising on the internet.

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Secure Online Booking

Making consumers more comfortable with booking accommodation online

Industry statistics indicate online credit card use in New Zealand as a percentage is a little more than half that of Australia. What can be done to put consumers minds at ease with using the internet to book?

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Confused about Tourism Organisations in NZ?

Tourism Organisations in New Zealand: Confused by it all?

“What’s the difference between Tourism NZ, Ministry of Tourism, Maori Tourism Council – RTO’s, MRTO’s – overkill?” Good question! What are all their different functions and is it overkill or just confusing?

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Advertorials

Advertorial Publicity, A Tale of Cowboy Love

You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally you’re thrilled that someone is interested in publicity about you and your business but there’s a catch…

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New Zealand Wine Tourism

Regionally Differentiated Wine Tourism as a Value-Creator?

Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed in our destination marketing and product development portfolio mix to-date.

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Ecotourism

Eco-Tourism : How do we define it?

This term is being used more and more as the awareness of the planet to all things environmental increases. Terms like sustainable tourism and nature based tourism can confuse things but ecotourism attempts to include a number of aspects.

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