Tourism Industry Blog

Put a People Person on your front desk..train your front office people so they understand that each person through the front door is the most important person in the room…all too often this is not happening in New Zealand hotels.

Following on from the recent article “What Tourism Websites Perform Best For You”, how do you make your own website work best for yourself and your tourism business?

Every business wants their website to rank well in google, and tourism is no exception – this is a very competitive industry and we all need to get found online. View some tips on how to improve your meta tags.

An article based on anecdotal evidence of 12 years in the ecotourism industry as a guide with some useful points to consider about what Ecotourists want from tourism products.

After a bit of discussion in the comments of another article on the blog about the benefits of online advertising, we thought it would be useful to follow up with a more comprehensive look at the in’s and out’s of advertising on the internet.

Industry statistics indicate online credit card use in New Zealand as a percentage is a little more than half that of Australia. What can be done to put consumers minds at ease with using the internet to book?

“What’s the difference between Tourism NZ, Ministry of Tourism, Maori Tourism Council – RTO’s, MRTO’s – overkill?” Good question! What are all their different functions and is it overkill or just confusing?

You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally you’re thrilled that someone is interested in publicity about you and your business but there’s a catch…

Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed in our destination marketing and product development portfolio mix to-date.

This term is being used more and more as the awareness of the planet to all things environmental increases. Terms like sustainable tourism and nature based tourism can confuse things but ecotourism attempts to include a number of aspects.