Tourism Industry Blog

The Inbound Tour Operators Council annual conference for 2010 will be held in Blenheim at the Marlborough Convention Centre from 17-18 August.

Travel Rendezvous New Zealand (TRENZ) is the largest international showcase of New Zealand’s leading tourism and travel specialists and is organised by the Tourism Industry Association. In 2010 it will be once again held in Auckland from 24-27 May.

Social Media Marketing is taking off as a low cost and effective way to communicate and engage with travellers, media and industry partners. Tourism Australia in particular are finding it to be a successful approach.

Regional Tourism Organisations (RTO’s) in New Zealand play an important role to promote and stimulate tourism for their respective destinations. PhoCusWright has published a report to help define their role and impact in the tourism marketing chain.

Many businesses in tourism work night and day through the peak seasons to ensure the cash flow earned can keep them operating during the quieter shoulder and low seasons. View some proven strategies to help combat seasonality issues.

Some of our contributors have provided their best quick tips on how to develop a successful tourism business in New Zealand.

There is currently an excellent programme for Maori Tourism Mentoring near completion which is funded by the Ministry of Tourism and Managed by Tautoko Enterprise Support.

Research by the Ministry of Tourism shows that a growing number of kiwi travellers are actively using the internet as a key medium for booking their accommodation and activities in New Zealand.

Welcome to the new Tourism Industry Blog, a community of tourism industry contributors who write articles to benefit all tourism industry organisations, businesses and operators throughout New Zealand.