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	<title>Comments on: How to Get Through the Low Season</title>
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		<title>By: Simon McManus</title>
		<link>http://www.tourismindustryblog.co.nz/2009/12/how-to-get-through-the-low-season/comment-page-1/#comment-91</link>
		<dc:creator>Simon McManus</dc:creator>
		<pubDate>Fri, 26 Feb 2010 03:00:51 +0000</pubDate>
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		<description>I think you&#039;ve just got to include Australia here. They are effectively an extension of our domestic market, a very large one! Approach them in a similar fashion as you would domestic, direct marketing,  web, publicity and advertising. 

Bear in mind they will require more information on your region, need more than a weekend to visit you, and you&#039;re competing in a bigger pond.</description>
		<content:encoded><![CDATA[<p>I think you&#8217;ve just got to include Australia here. They are effectively an extension of our domestic market, a very large one! Approach them in a similar fashion as you would domestic, direct marketing,  web, publicity and advertising. </p>
<p>Bear in mind they will require more information on your region, need more than a weekend to visit you, and you&#8217;re competing in a bigger pond.</p>
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