Tourism Industry Blog

Most tourism businesses will be equally reliant upon both domestic and international visitors for their survival. International visitors deliver a greater daily spend, and have a much better potential for growth, yet domestic visitors are the bread and butter of NZ tourism.

The old adage ‘a picture tells a thousand words’ is very true when it comes to tourism. It never ceases to amaze me how some businesses make enormous efforts to promote themselves online, advertising in guide books, engaging in PR activities and such like, and yet when it comes to the pictures they use to promote themselves, all too often it’s a case of anything will do.

Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator. View some interesting articles to help with your own online strategy.

Making the most of the Rugby World Cup in New Zealand is no doubt a key strategy for tourism organisations throughout New Zealand. Immersing yourself in social media marketing activity surrounding the rugby world cup could be one way to connect to travellers.

After being both a tour guide, managing a Tour Company and spending a year being a traveller myself I have a pretty good understanding of what makes the difference between a good trip and a great trip to a country.

For me one of the measures of a good hotel, motel, B & B or any accommodation provider is the quality of their pillows.

Great to see some online initiatives from TIANZ and Tim Cossar to keep the New Zealand Tourism Industry informed of their current activities, news and events with their website, blog, Twitter updates and YouTube Channel. View the latest Video Blog from Tim Cossar in late December 2009.

There are multiple websites in the New Zealand, Australian and international markets that can promote and instantly sell your accommodation for you. The trick for many properties is deciding which ones to go on and then how to manage them all so you don’t spend all day updating them and avoid double bookings.

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on mobile applications for Destination Marketing Organisations.

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.