Tourism Industry Blog

As we head towards winter after a reasonably successful summer (for some anyway), I do find myself wondering if this will be one of the last troughs we can expect to experience for the next 2 years.

There are a lot of articles, online advice and business mentoring that focuses on social media marketing and networking for businesses and organisations to engage and connect with customers and industry partners online. Is it working for you?

Setting pricing for tourism businesses is a strong mix of marketing strategy and financial analysis. Is there a formula for developing pricing for tourism businesses?

Are we doing enough to maintain our ‘Clean, Green’ image through eco tourism, and is it financially viable? Sustainability should be inclusive not exclusive.

Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that will no doubt impact on the online travel market.

Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.

Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ such as international travel wholesalers and inbound operators (IBO’s). Sounds easy right?

Online bookings are now nearly mainstream in the marketplace and there’s been recent proliferation of new players. Yet many New Zealand accommodation suppliers still create headaches for resellers by not keeping their rates and availability up to date.

There is currently not a huge selection of travel related iPhone apps in New Zealand, is the industry just slow to appreciate and allocate funding to this new medium for promoting tourism?

Part 1 of a 2 part article focusing on strategies to promote your tourism business to international markets. Part 1 looks at internet marketing strategies.