With over 8.3 million youtube views to date (view “united breaks guitars”) its a great reason to make sure you don’t upset any of your clients, especially if they happen to be a talented musician!

It all started when Dave and his country group Sons of Maxwell were travelling to Nebraska with United airlines who somehow managed to break Dave’s favourite guitar. Instead of sorting out Daves complaint the United Airlines buck passing started and Dave started to get seriously pissed off……….

When he didn’t have his complaint recognized his revenge came by putting his complaint into a very catchy song and shooting a low budget video and posting it all on youtube.

Viral marketing has now taken his complaint to the world…… its done United Airlines no favours but has really helped launch Dave’s career as a singer.

Today anyone can post almost anything to a social media site and tell the world their story. A fantastic opportunity to present your business positively but it’s a double edged sword…….. Just ask United!

http://www.youtube.com/northlandnz

This post was mentioned on Twitter by nztourismblog: New blog post: Viral Marketing for Tourism http://bit.ly/cTLY9M...