Tourism Industry Blog

There are a number of ways to measure the success of your website, you’ll probably have a gut feel for it’s performance but for a more analytical and quick approach try the Website Grader by HubSpot.

An update from Melissa at Tourism Properties on the latest Tourism Real Estate happenings.

How important is Auckland City to New Zealand Tourism? Very. How important is the Super City logo to New Zealand tourism? Not much really. So why all the fuss about the Pohutakawa in a circle that was chosen on April 23?

Search engines love regular fresh content and links to a website, the more you have of both the better your website will rank in search results, so a blog function is a great solution to achieve this.

In August 2008 YouTube beat Yahoo! into 2nd PLACE for total US search queries, and that makes for one fairly compelling argument to get a video of your tourism product up on YouTube.

Part Two in a two part series. Angela Best interviews Al Merschen, Al talks about the marketing role of a tourism business and how to leverage a Destination Marketing Organizations efforts.

Part One of a Two Part Series. Video Interview by Anglea Best with Al Merschen to clearly define the role of a Destination Marketing Organization and how tourism operators can leverage their destinations’ marketing efforts.

The first step to trying out social media sites is to check out what’s available. Here’s an informative and comprehensive list of social media sites and tools available for tourism marketing.

It’s been around for over 10 years and is quite possibly one of the most successful and unique tourism brands in the world that has stood the test of time. But is it time for something new?

We asked some of our contributors to come up with personality traits of a successful tourism operator, have look at what you think you achieve and others that you can try to do better, or get help with.