Tourism Industry Blog

Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. Is it useful for tourism businesses and destination marketing?

The TRENZBlog has posted some recent interviews with our tourism leaders John Key, Kevin Bowler and Tim Cossar so we thought we’d help share them with you.

There are plenty of choices in the market for accommodation operators in selecting an online booking system. The decision on which you choose will come down to a few key areas relevant to your business.

If you followed the TRENZ Blog in 2009 you are probably already on to it again for 2010. For those who didn’t, the blog is back online for 2010 and written by Ruth Atherley from AHA Creative in Canada.

Once you’ve been in business for a while and created a successful tourism venture, you may be wondering what’s next? Creating new and exciting tourism products with a partner tourism operator can one way to ensure long term success.

A user interface is where the interaction between humans and machines occurs. For a successful interaction, you need to strike a balance between aesthetics, technology, information and user experience. Some tips from Cat Haslam on how to get there…

The announcement yesterday by the PM John Key of an additional $30 million for tourism marketing for the next 12 months budget has quickly attracted a lot of welcome comments from around the industry.

Just for fun, lets look back on some of the original advertising that encouraged world travellers to visit the far off shores of New Zealand.

New Zealand is well positioned in the world of Adventure Tourism – but every so often we are reminded of it’s risks when a tourist in New Zealand suffers serious injuries or even death by undertaking one of these experiences.

The countdown is now on, less that 500 days until the Rugby World Cup is on in New Zealand. Individual tourism operators should be planning now on how to maximise the opportunity for their business.