Tourism Industry Blog

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

Melissa Teesdale provides an introduction and business tips from Rafting New Zealand, inspiring Maori Entrepreneurs in our community.

Selling your Tourism Business? Read some useful advice from Melissa Teesdale from Tourism Properties on selling tourism real estate in the current market.

Daniel Bridges outlines the frustrations for travellers and travel resellers when accommodation operators don’t effectively manage online bookings that use an on-request system.

Angela Best writes about how consistency and persistency are two qualities for effective marketing that helps time scare tourism operators get the job done.

Last week the government announced plans to merge the Ministry of Tourism into the Ministry of Economic Development. Vote in our latest poll on whether you agree or disagree with this plan.

Rob Grieve describes a recent visit to Samoa written from the perspective of being an inbound tour operator with some useful insights into what you could expect if including Samoa as part of an itinerary for clients.

Social media offers all tourism businesses the perfect platform to share and promote the experiential based tourism product through the use of interactive mediums. Steve Wilson discusses what tools make sense.

With the future looking bright for the China outbound travel market to continually grow it makes sense for New Zealand tourism organisations to develop strategies to target the China travel market

Many businesses are bamboozled with social media. Articles are often cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering.