Twitter isn’t just for chatting with friends. The social networking site is also great for promoting a business – especially travel businesses. If your company organizes tours, you can utilize Twitter to promote your brand. However, you must go about this the right way. Many businesses make the mistake of simply throwing up a site, opening a Twitter account, and then getting followers by any means necessary. Proper planning beforehand will prevent a lot of headaches later on.
1. Complete your profile (add as much detail as possible). A lot of businesses skimp on this part of setting up their Twitter strategy. Don’t be one of those businesses. Twitter gives you a lot of ways in which you can customize your Twitter account. Take advantage of those options, and make the account unique as possible. This will help you stand out from the crowd. Add as much detail to your profile as possible. Change background colors or add personalized company logos to the account.
2. Import contacts from customer contact lists. Cultivate your existing contacts and import contacts and customers who would like to hear from you more often. Not everyone wants to be on your Twitter list. That’s fine. However, you may be surprised by the number of people who want to follow your company and read your tweets.
3. Promotions can increase traffic to your site. Do you ever offer 50 percent off from your travel services? Don’t offer them to just anyone. Only make them available through your tweets. You can even set up promotions so that users have to enter in a special code that you tweet in order to get the deal. This separates the true fans from the tire kickers and fair-weather type. It will also put upward pressure on your sales and revenue. That’s always a plus.
4. Grow your followers through selecting quality contacts rather than buying followers. Don’t buy followers. There’s an entire industry out there willing to sell followers. It’s just like those companies who set up sock puppet accounts on Facebook and sell “likes.” When you buy Twitter followers, you’re not doing yourself any favors. Those people aren’t really even interested in your products or services. They’re only superficially interested in what you’re doing. They’re following you because someone (you) paid them to. Even incentivized followers are worthless (i.e. “I’ll follow you if you follow me”). Get real followers who are genuinely interested in what you have to say.
5. Link to your blog, Facebook and YouTube sites. When you’re tweeting, frequently link to your Facebook page, your YouTube videos, and blog posts. You can also include these links in your profile so that anyone can click through to your site and learn more about your company.
6. Offer value-added content and retweet to garner support for your tweets. Don’t just tweet about mundane stuff. Personal tweets are fine as they show a different side of you. However, offer something of value to the people who follow you. They will retweet your tweets and help you grow your audience. Occasionally give away really helpful advice for free via your tweets. Link to protected pages on your blog or posts that aren’t indexed in search engines.
7. Try Twylah. This company has taken the chaos that is Twitter and created a blogging platform that organizes your tweets. The company promises to help make your tweets more engaging and improve their longevity. Power tweets are basically a port of your regular tweet from Twitter. The Twylah site creates an entire landing page out of your tweet and then links to related tweets. This aggregation service might take some of the confusion out of navigating Twitter and help promote your Twitter account since you can post your landing page anywhere on the Internet: twylah.com/
When building up a Twitter following, it’s important that you take the time to really cultivate a good “vibe.” Be honest in your communications, be upfront about what your company does, and try to connect with users in a non-sales way most of the time. While Twitter can be used to increase sales, remember that it’s also a social networking site. People expect you to be social and not just a nameless, faceless corporation pushing products at them.