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Archive | Special Interest

Special Areas of Interest for the New Zealand Tourism Industry

Air New Zealand Safety Video’s Move into Destination Marketing

Bay of Islands

The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.

Tourism New Zealand Webinars June 2015

Tourism New Zealand

Registrations are now open for Tourism New Zealand’s next series of industry webinars, which kick off on 4th June. These one-hour online webinars are an easy way to keep up to date with the latest market trends, strategic planning and upcoming campaign and trade activity.

Work Safe/Adventure Support – Outrageous Costs?

rafting

There’s currently a very active discussion posted by Carl Muir in our LinkedIn Group about the costs and issues faced by adventure tourism operators for the new Work Safe safety audit and registration process. Given the interest and comments made on the LinkedIn Group we thought it would be of benefit to also post this […]

Tourism New Zealand Webinars

Tourism New Zealand

There’s an array of interesting tourism industry webinars coming up offered by Tourism New Zealand. With the convenience of being part of a webinar from your own computer or phone, it’s an easy way to be kept up to date on market trends, campaigns, strategic plans and tourism trade activity

Tourism’s Lofty Goals

Tourism goals 2025

Steve Wilde from Radio New Zealand considers tourism industry plans to almost double visitor value in under a decade aiming to generate per annum revenue of $41 billion by 2025. This strategy is governed under the banner of “Tourism 2025 – Growing value together”.

Should Tourism Operators Pay for the Right to Visit Iconic Locations?

THe Hole in the Rock

A complex and ongoing issue has been going on in the Bay of Islands for many years, but now a Maori Trust has decided to launch a public awareness and protest campaign over their battle with tourism operators who sell boat trips to pass though their privately owned “The Hole in the Rock” (Motukokako).

Silencing Environmental Criticism

silencing esmnvironmental critici

Tony Ward discusses the views of environmental scientist Dr. Mike Joy in relation to our tourism industry and 100% Pure branding by Tourism New Zealand.

Profile Your New Tourism Product or Business Here

innovation in tourism

We are looking to share new and exciting New Zealand tourism products or businesses. If you have just launched (or are about to launch) something new, innovative and different to the tourism market we want to know about it

5 Things to know about the Chinese Market for the Small to Medium size tourism business

Marketing to Chinese travellers

For the last two years, Tourism New Zealand has been leading the parade celebrating the emerging markets for tourism businesses. Of these new markets, the spotlight is brightly shining on the Chinese traveller.

The Cruise Ship Market – Beyond the Negativity

Cruise in the Bay of Islands

In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here?