Tourism Industry Blog

Some interesting tourism case study videos recommended by James Hacon

You have to love this TV ad developed by the “Inspired by Iceland” national tourism organisation. Their use of fun and humor to attract visitors after the volcanic eruptions in 2010 was definitely inspired.

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

A positive viewpoint from James Hacon regarding tourism in Dunedin for 2011 and beyond – including it’s new facililty in progress, The Forsyth Barr Stadium, the RWC 2011 and the growing cruise industry.

‘Virtual’ or on-line trade shows are a low cost, highly effective and simple way to exhibit your tourism product or service, have your brochures available for download and run a short video clip of your product shown all within easy reach of your travel trade audience, without you leaving the office.

James Hacon discusses his concerns over the lack of focus and understanding of the tourism industry by local government Mayoral Candidates in his area.

Despite the uncertainty following the recent quakes throughout Canterbury and Christchurch, the message to travellers should be loud and clear that the South Island is still ‘open’ and welcomes visitors this summer.

Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns and markets.

To varying degrees local government around New Zealand are involved in tourism development. Currently a topical issue, what do you think about how much they should be involved? Comment or vote in the poll.

The new TV ad for the “There’s nothing like Australia” campaign has been released and is already causing plenty of negative feedback from the Australia public – what do you think?