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Archive | Destination Marketing

Articles relevant to New Zealand Tourism Destination and Regional Marketing

Air New Zealand Safety Video’s Move into Destination Marketing

Bay of Islands

The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.

Tourism New Zealand Webinars June 2015

Tourism New Zealand

Registrations are now open for Tourism New Zealand’s next series of industry webinars, which kick off on 4th June. These one-hour online webinars are an easy way to keep up to date with the latest market trends, strategic planning and upcoming campaign and trade activity.

Tourism New Zealand Webinars

Tourism New Zealand

There’s an array of interesting tourism industry webinars coming up offered by Tourism New Zealand. With the convenience of being part of a webinar from your own computer or phone, it’s an easy way to be kept up to date on market trends, campaigns, strategic plans and tourism trade activity

Tourism’s Lofty Goals

Tourism goals 2025

Steve Wilde from Radio New Zealand considers tourism industry plans to almost double visitor value in under a decade aiming to generate per annum revenue of $41 billion by 2025. This strategy is governed under the banner of “Tourism 2025 – Growing value together”.

Inspirational Case Studies on Video

Some interesting tourism case study videos recommended by James Hacon

Perhaps Christchurch Should Be Inspired by Iceland…

You have to love this TV ad developed by the “Inspired by Iceland” national tourism organisation. Their use of fun and humor to attract visitors after the volcanic eruptions in 2010 was definitely inspired.

The Evolution to 100% Pure You

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

The Future’s Bright Down South

Dunedin, Otago Harbour and Otago Peninsula

A positive viewpoint from James Hacon regarding tourism in Dunedin for 2011 and beyond – including it’s new facililty in progress, The Forsyth Barr Stadium, the RWC 2011 and the growing cruise industry.

Live Event: What Every NTO, RTO And CVB Needs To Know About Virtual Trade Shows

Dates for the virtual trade show

‘Virtual’ or on-line trade shows are a low cost, highly effective and simple way to exhibit your tourism product or service, have your brochures available for download and run a short video clip of your product shown all within easy reach of your travel trade audience, without you leaving the office.

Tourism meets democracy, or is that bureaucracy?!?

Dunedin

James Hacon discusses his concerns over the lack of focus and understanding of the tourism industry by local government Mayoral Candidates in his area.