Tourism Industry Blog

Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. Is it useful for tourism businesses and destination marketing?

The countdown is now on, less that 500 days until the Rugby World Cup is on in New Zealand. Individual tourism operators should be planning now on how to maximise the opportunity for their business.

“Domestic Tourism is big.” It’s worth $12.4 billion to our economy per year (compared to $9.3 billion for international tourism) and the Ministry of Tourism has recently completed some invaluable domestic tourism market segmentation research.

How important is Auckland City to New Zealand Tourism? Very. How important is the Super City logo to New Zealand tourism? Not much really. So why all the fuss about the Pohutakawa in a circle that was chosen on April 23?

Part Two in a two part series. Angela Best interviews Al Merschen, Al talks about the marketing role of a tourism business and how to leverage a Destination Marketing Organizations efforts.

Part One of a Two Part Series. Video Interview by Anglea Best with Al Merschen to clearly define the role of a Destination Marketing Organization and how tourism operators can leverage their destinations’ marketing efforts.

Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.

“What’s the difference between Tourism NZ, Ministry of Tourism, Maori Tourism Council – RTO’s, MRTO’s – overkill?” Good question! What are all their different functions and is it overkill or just confusing?

Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed in our destination marketing and product development portfolio mix to-date.

Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator. View some interesting articles to help with your own online strategy.