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Archive | Inbound Tourism

Articles related to inbound tourism to New Zealand

5 Things to know about the Chinese Market for the Small to Medium size tourism business

Marketing to Chinese travellers

For the last two years, Tourism New Zealand has been leading the parade celebrating the emerging markets for tourism businesses. Of these new markets, the spotlight is brightly shining on the Chinese traveller.

The Cruise Ship Market – Beyond the Negativity

Cruise in the Bay of Islands

In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here?

TRENZ turns over a new leaf in 2011

TRENZ 2011, Queenstown

TRENZ, the New Zealand tourism industry’s most important annual event, will for the first time ever, be located in New Zealand’s strongest visitor region, at the Queenstown Events Centre, 22-25 May 2011.

Save the dates for two major New Zealand Inbound Tourism Events

ITOC Conference 2011

Details of the 2011 New Zealand Inbound Tourism Conference and the New Zealand Inbound Tourism Symposium have been released by ITOC.

Samoa and Her Serenity

Samoa

Rob Grieve describes a recent visit to Samoa written from the perspective of being an inbound tour operator with some useful insights into what you could expect if including Samoa as part of an itinerary for clients.

Targeting the China Outbound Travel Market

China outbound travel market

With the future looking bright for the China outbound travel market to continually grow it makes sense for New Zealand tourism organisations to develop strategies to target the China travel market

Travel Consultancy 101

Creating New Zealand Tours

If you want to become an inbound operator creating itineraries for overseas clients coming to New Zealand, then you’ll find some good tips from Jeremy Zinzan to help you on your way.

How to Target International Markets for your Tourism Business: Part 2

Tourism International Marketing

Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ such as international travel wholesalers and inbound operators (IBO’s). Sounds easy right?

How to Target International Markets for your Tourism Business: Part 1

Internationa Internet Marketing for Tourism

Part 1 of a 2 part article focusing on strategies to promote your tourism business to international markets. Part 1 looks at internet marketing strategies.

What Travellers Really want to Discover in New Zealand

Tourists

After being both a tour guide, managing a Tour Company and spending a year being a traveller myself I have a pretty good understanding of what makes the difference between a good trip and a great trip to a country.