Tourism Industry Blog

You have to love this TV ad developed by the “Inspired by Iceland” national tourism organisation. Their use of fun and humor to attract visitors after the volcanic eruptions in 2010 was definitely inspired.

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

A positive viewpoint from James Hacon regarding tourism in Dunedin for 2011 and beyond – including it’s new facililty in progress, The Forsyth Barr Stadium, the RWC 2011 and the growing cruise industry.

Fall in love with responsible tourism. The dates are set for the next Responsible Tourism Week. This unconventional, online unconference takes place Feb 14-18, 2011.

Will money be left on the table with World Cup accommodation next year? There’s a decent storm brewing over room rates in Sep/Oct 2011 with many fearing over-inflated room rates will dent New Zealand’s reputation and will make tourists feel as though they have had their wallets emptied at gunpoint.

‘Virtual’ or on-line trade shows are a low cost, highly effective and simple way to exhibit your tourism product or service, have your brochures available for download and run a short video clip of your product shown all within easy reach of your travel trade audience, without you leaving the office.

TRENZ, the New Zealand tourism industry’s most important annual event, will for the first time ever, be located in New Zealand’s strongest visitor region, at the Queenstown Events Centre, 22-25 May 2011.

Details of the 2011 New Zealand Inbound Tourism Conference and the New Zealand Inbound Tourism Symposium have been released by ITOC.

Have you noticed that’s it’s less than a year to our Rugby World Cup in New Zealand? What have you done to get involved or make the most if it for your tourism business?

James Hacon discusses his concerns over the lack of focus and understanding of the tourism industry by local government Mayoral Candidates in his area.