Tourism Industry Blog

Rob Grieve from Kiwi does it describes why they have chosen to be a sustainable business achieving carboNZero certification and how he’d like to get his tourism industry partners to do the same…

Are we doing enough to maintain our ‘Clean, Green’ image through eco tourism, and is it financially viable? Sustainability should be inclusive not exclusive.

An article based on anecdotal evidence of 12 years in the ecotourism industry as a guide with some useful points to consider about what Ecotourists want from tourism products.

This term is being used more and more as the awareness of the planet to all things environmental increases. Terms like sustainable tourism and nature based tourism can confuse things but ecotourism attempts to include a number of aspects.

New Zealand is certainly a proactive country when it comes to supporting “Responsible Tourism” and the Pure New Zealand brand is an integral part of promoting this image. But with strong promotion of “100% Pure” comes high expectations from our visitors to deliver.