According to the Tourism Industry Association of New Zealand, tourism is one of New Zealand’s biggest export industries. It contributes to more than 17% of New Zealand’s foreign exchange earnings. The total tourism expenditure as a whole reached almost $30 billion NZ dollars in the year ending March 2015. One of the key areas within […]
Articles for Tourism Management, Strategy and Planning in New Zealand
In support of World Tourism Day 2015, view this Tourism Stories video in appreciation of tourism and what it does for communities around the world.
Gina Palandini discusses how tourism businesses need to keep up with the fast pace of our changing world and it’s impact on the tourism industry.
Registrations are now open for Tourism New Zealand’s next series of industry webinars, which kick off on 4th June. These one-hour online webinars are an easy way to keep up to date with the latest market trends, strategic planning and upcoming campaign and trade activity.
The mainstream media has recently had a feeding frenzy over the number of tourist drivers involved in vehicle accidents in New Zealand. The facts are that we have a high number of self-drive visitors (63% hire cars and 18% hire campervans) and a large number of challenging roads made all-the-more challenging by the spectacular (and […]
Last week, TripAdvisor announced that they bought Viator for $200 million, mostly in cash. This is BIG news for the tours & activities sector. Simon Lenoir explores what this may mean for suppliers.
Steve Wilde from Radio New Zealand considers tourism industry plans to almost double visitor value in under a decade aiming to generate per annum revenue of $41 billion by 2025. This strategy is governed under the banner of “Tourism 2025 – Growing value together”.
There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be a tough one for many as the upfront outlay and financial commitment can really make […]
A complex and ongoing issue has been going on in the Bay of Islands for many years, but now a Maori Trust has decided to launch a public awareness and protest campaign over their battle with tourism operators who sell boat trips to pass though their privately owned “The Hole in the Rock” (Motukokako).
Dawn Muir discusses the issue of free “non-commissionable” tourist attractions and how we can get more exposure for them via our tourism trade partners.