Tourism Industry Blog

A voting poll to find out what Social Media tools businesses are typically using on a regular basis

Last week the government announced plans to merge the Ministry of Tourism into the Ministry of Economic Development. Vote in our latest poll on whether you agree or disagree with this plan.

Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns and markets.

To varying degrees local government around New Zealand are involved in tourism development. Currently a topical issue, what do you think about how much they should be involved? Comment or vote in the poll.

Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed in our destination marketing and product development portfolio mix to-date.

It is no surprise that automated monitoring of traveller reviews is in its infancy while the phenomenon of consumer reliance on user generated content is well established.

Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision and the influence may be especially important in the tourism and hospitality industry.

Twitter, YouTube, MySpace, Facebook, blogs, wikis, forums and your own customer communities – people are sharing more content than ever online. There’s no bigger source of honest, direct and outspoken opinion and community assistance than social media sites.

With some positive visitor arrival statistics published for December 2009 does this mean the recession for tourism to is over? Some mixed results in the regions make this questionable, what do you think?

Regional Tourism Organisations (RTO’s) in New Zealand play an important role to promote and stimulate tourism for their respective destinations. PhoCusWright has published a report to help define their role and impact in the tourism marketing chain.