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Archive | Sales and Marketing

Articles about Sales and Marketing for the New Zealand Tourism Industry

Air New Zealand Safety Video’s Move into Destination Marketing

Bay of Islands

The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.

Social Media Impact on Tourism

social media impact on tourism

Check out this excellent infographic that highlights “The Tripadvisor Effect” and key social media trends to note for tourism.

Thinking differently about Tourism

Gina Palandini discusses how tourism businesses need to keep up with the fast pace of our changing world and it’s impact on the tourism industry.

Is your website mobile-friendly?

google-mobile-friendly

Since 21 April 2015 Google has begun the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search results”. This may mean you need to change your business website – TEST IT HERE.

TripAdvisor Acquires Viator: What it Means for Tours & Activities

Tripadvisor & Viator

Last week, TripAdvisor announced that they bought Viator for $200 million, mostly in cash. This is BIG news for the tours & activities sector. Simon Lenoir explores what this may mean for suppliers.

TRENZ for Exhibitors – To go or not to go?

TRENZ exhibitors

There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be a tough one for many as the upfront outlay and financial commitment can really make […]

How the Internet Influences the Luxury Traveller

Activities & travel for luxury travellers

Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their travels.

What you need to know about the Millennial Mindset

Millennial generation travellers

Simon Lenoir provides some valuable insights into the “Millennial Generation” of travellers and how to best capture their bookings

Be Wary of Promises from SEO Professionals

Google and SEO

How many cold calls does your business receive promising you top ranking in google for your website?

What if you have no ticket to clip?

No commission products

Dawn Muir discusses the issue of free “non-commissionable” tourist attractions and how we can get more exposure for them via our tourism trade partners.