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Archive | Branding

Perhaps Christchurch Should Be Inspired by Iceland…

You have to love this TV ad developed by the “Inspired by Iceland” national tourism organisation. Their use of fun and humor to attract visitors after the volcanic eruptions in 2010 was definitely inspired.

I Don’t Give a F**k

"I don't give a f**k, it's not my business"

Jacon Hacon shares a recent experience of poor conduct by an employee of a tourism activity and offers advice on how your business could avoid a similar situation

Stop thinking about yourself

Stop Thinking of Yourself

When marketing a tourism product you need to stop thinking like you and start thinking like your customers.

The Evolution to 100% Pure You

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

Tourism Marketing Mix what’s the recipe for success?

tourism marketing mix

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

Poll: Should Australia and New Zealand Combine Tourism Marketing?

Australia and New Zealand Combine Tourism Marketing?

Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns and markets.

Tips on User Interface Design for Your Website

User interface design

A user interface is where the interaction between humans and machines occurs. For a successful interaction, you need to strike a balance between aesthetics, technology, information and user experience. Some tips from Cat Haslam on how to get there…

Vintage Advertising of New Zealand

Just for fun, lets look back on some of the original advertising that encouraged world travellers to visit the far off shores of New Zealand.

New Auckland Super City Logo

Auckland Super City Logo

How important is Auckland City to New Zealand Tourism? Very. How important is the Super City logo to New Zealand tourism? Not much really. So why all the fuss about the Pohutakawa in a circle that was chosen on April 23?

100% Pure New Zealand Brand – Is it Time to Change?

100% Pure New Zealand Brand

It’s been around for over 10 years and is quite possibly one of the most successful and unique tourism brands in the world that has stood the test of time. But is it time for something new?