Tourism Industry Blog

An interesting announcement made at the eTourism conference last week by Patrick Verryt from Tourism New Zealand, is their planned launch of a new Open Content Network for newzealand.com

The Trade Me Travel team have now announced they are bringing accommodation booking opportunities into their main Trade Me auction site with a Travel section.

Marc Krisjanous of New Zealand Business Blogs has just released a Facebook for Business eBook which contains over 130 pages of hints/tips for using Facebook as a communication and branding tool for your business.

As a follow on from the Channel Management Options article, here is a useful summary from Mike Ford about the benefits of using a channel manager for accommodation providers and what the future holds.

One of the biggest concerns for accommodation providers when wanting to sell their rooms online is how to avoid double bookings when selling live “realtime” inventory across multiple booking channel websites.

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

Daniel Bridges outlines the frustrations for travellers and travel resellers when accommodation operators don’t effectively manage online bookings that use an on-request system.

Social media offers all tourism businesses the perfect platform to share and promote the experiential based tourism product through the use of interactive mediums. Steve Wilson discusses what tools make sense.

With the future looking bright for the China outbound travel market to continually grow it makes sense for New Zealand tourism organisations to develop strategies to target the China travel market

Many businesses are bamboozled with social media. Articles are often cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering.