The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.
Articles related to online marketing for New Zealand tourism industry
Check out this excellent infographic that highlights “The Tripadvisor Effect” and key social media trends to note for tourism.
Since 21 April 2015 Google has begun the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search results”. This may mean you need to change your business website – TEST IT HERE.
Last week, TripAdvisor announced that they bought Viator for $200 million, mostly in cash. This is BIG news for the tours & activities sector. Simon Lenoir explores what this may mean for suppliers.
Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their travels.
How many cold calls does your business receive promising you top ranking in google for your website?
Gina Paladinii discusses the new Tripadvisor Connect function allowing listings to have links to their own booking engine rather than just to OTAs.
A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a parody to make fun of it all
Twitter isn’t just for chatting with friends. The social networking site is also great for promoting a business – especially travel businesses. If your company organizes tours, you can utilize Twitter to promote your brand. However, you must go about this the right way.
Visuals are a great tool for piquing your customers’ interest. Simon Lenoir offers some tips on the types of images you should be using on your website to promote tourism tours or activities