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Archive | Online Marketing

Articles related to online marketing for New Zealand tourism industry

Air New Zealand Safety Video’s Move into Destination Marketing

Bay of Islands

The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.

Social Media Impact on Tourism

social media impact on tourism

Check out this excellent infographic that highlights “The Tripadvisor Effect” and key social media trends to note for tourism.

Is your website mobile-friendly?

google-mobile-friendly

Since 21 April 2015 Google has begun the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search results”. This may mean you need to change your business website – TEST IT HERE.

TripAdvisor Acquires Viator: What it Means for Tours & Activities

Tripadvisor & Viator

Last week, TripAdvisor announced that they bought Viator for $200 million, mostly in cash. This is BIG news for the tours & activities sector. Simon Lenoir explores what this may mean for suppliers.

How the Internet Influences the Luxury Traveller

Activities & travel for luxury travellers

Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their travels.

Be Wary of Promises from SEO Professionals

Google and SEO

How many cold calls does your business receive promising you top ranking in google for your website?

Tripadvisors’ New Development

Tripadvisor Listing

Gina Paladinii discusses the new Tripadvisor Connect function allowing listings to have links to their own booking engine rather than just to OTAs.

The Social Media Revolution 2013

A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a parody to make fun of it all

7 Ways Twitter Can Help You Promote Your Tourism Business

Twitter to Promote Tourism

Twitter isn’t just for chatting with friends. The social networking site is also great for promoting a business – especially travel businesses. If your company organizes tours, you can utilize Twitter to promote your brand. However, you must go about this the right way.

3 Tour or Activity Site Imagery Must-Haves

Blank photo

Visuals are a great tool for piquing your customers’ interest. Simon Lenoir offers some tips on the types of images you should be using on your website to promote tourism tours or activities