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Triple Fail from Jetstar

February 29, 2012 | 3 Comments

James Hacon shares his recent poor experience with Jetstar highlighting how they could of, but didn’t, use social media effectively to helo remedy his complaint

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Aviation, Management, Public Relations, Social Media Marketing

Managing Media for your Business During A Crisis Situation

December 31, 2011 | 0 Comments

Some tips from Michelle Ackers on how to deal with media management for your business during a crisis situation

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Management, Public Relations, Sales and Marketing
tourism marketing mix

Tourism Marketing Mix what’s the recipe for success?

July 28, 2010 | 1 Comment

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

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Branding, Online Marketing, Public Relations, Sales and Marketing, Social Media Marketing
Advertorials

Advertorial Publicity, A Tale of Cowboy Love

February 25, 2010 | 10 Comments

You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally you’re thrilled that someone is interested in publicity about you and your business but there’s a catch…

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Public Relations, Sales and Marketing