Article related to social media marketing for New Zealand tourism industry

Radio Silence

29. Dec, 2011 James Hacon | 4 Comments

James Hacon passes on some advice for companies that are “on holiday” from their social media accounts…

Jasons New iPhone App

21. Dec, 2011 James Hacon | 5 Comments

James Hacon reviews the newly released Jasons iPhone app providing some relevant thoughts for tourism businesses and advertisers with Jasons.

What’s in store for next year? Tourism predictions for 2012…

20. Dec, 2011 Genevieve Atkinson | 1 Comment

What’s going to happen in 2012? They’ve been saying it was the year of mobile for a decade; social media is well and truly entrenched, so what’s new? Fossick’s Genevieve Atkinson decided to ask a few movers and shakers what they predict for the coming year.

James Hacon’s Social Media Content Map

07. Nov, 2011 James Hacon | 3 Comments

A useful Social Media Content Map created by James Hacon as discussed in his workshop at one the 2011 eTourism workshops in Wellington.

TravelTech 2011: Best of Enemies

05. Sep, 2011 Genevieve Atkinson | 2 Comments

A useful rundown from Gen at Fossick about the recent TravelTech Conference in Sydney, some interesting topics related to travel technology covered.

Time to Review Your Performance to Plan Your Marketing Efforts

19. Apr, 2011 Michelle Ackers | 0 Comments

For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.

How much does Facebook cost your business?

17. Jan, 2011 James Hacon | 2 Comments

In the past few years social media has revolutionised the way we socialise and communicate. James Hacon explores what it may cost a business whose employees have access to social networking during work hours.

Earthquakes, Politics and Social Media

06. Dec, 2010 Steve Wilson | 1 Comment

Steve Wilson provides an interesting discussion and analysis on the role social media has played in the recent Christchurch earthquake and political events.

Review Sites: Help or Hindrance?

22. Nov, 2010 James Hacon | 2 Comments

As an experienced Hotelier, James Hacon provides some useful tips on managing online travel reviews.

Is LinkedIn Right For Your Small Business Promotion?

15. Nov, 2010 Angela Best | 3 Comments

“It isn’t what you know, it’s who you know” – LinkedIn makes it possible to connect with companies and people that you might otherwise have thought were beyond your reach.