Tourism Industry Blog

A useful rundown from Gen at Fossick about the recent TravelTech Conference in Sydney, some interesting topics related to travel technology covered.

For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.

In the past few years social media has revolutionised the way we socialise and communicate. James Hacon explores what it may cost a business whose employees have access to social networking during work hours.

Steve Wilson provides an interesting discussion and analysis on the role social media has played in the recent Christchurch earthquake and political events.

As an experienced Hotelier, James Hacon provides some useful tips on managing online travel reviews.

“It isn’t what you know, it’s who you know” – LinkedIn makes it possible to connect with companies and people that you might otherwise have thought were beyond your reach.

James Hacon offers some useful insights and experience on how you can use online networking for your professional and business relationships

View some of Air New Zealand’s new promotional videos for your entertainment…love them or find them offensive? Rico the puppet star of the videos also has a Facebook page – perhaps they are aiming to turn him into a cult personality?

Starting at a new blank Facebook Page doesn’t really get people interested to “Like” your page – so before you start promoting it to your customers and friends add a nice variety of content to get it off to a good start.

Marc Krisjanous of New Zealand Business Blogs has just released a Facebook for Business eBook which contains over 130 pages of hints/tips for using Facebook as a communication and branding tool for your business.