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Archive | Sectors

Articles relevant to various sectors of the New Zealand Tourism Industry

Is your website mobile-friendly?

google-mobile-friendly

Since 21 April 2015 Google has begun the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search results”. This may mean you need to change your business website – TEST IT HERE.

Helping overseas drivers stay safe while driving in New Zealand

Driving NZ

The mainstream media has recently had a feeding frenzy over the number of tourist drivers involved in vehicle accidents in New Zealand. The facts are that we have a high number of self-drive visitors (63% hire cars and 18% hire campervans) and a large number of challenging roads made all-the-more challenging by the spectacular (and […]

Work Safe/Adventure Support – Outrageous Costs?

rafting

There’s currently a very active discussion posted by Carl Muir in our LinkedIn Group about the costs and issues faced by adventure tourism operators for the new Work Safe safety audit and registration process. Given the interest and comments made on the LinkedIn Group we thought it would be of benefit to also post this […]

TripAdvisor Acquires Viator: What it Means for Tours & Activities

Tripadvisor & Viator

Last week, TripAdvisor announced that they bought Viator for $200 million, mostly in cash. This is BIG news for the tours & activities sector. Simon Lenoir explores what this may mean for suppliers.

TRENZ for Exhibitors – To go or not to go?

TRENZ exhibitors

There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be a tough one for many as the upfront outlay and financial commitment can really make […]

How the Internet Influences the Luxury Traveller

Activities & travel for luxury travellers

Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their travels.

Should Tourism Operators Pay for the Right to Visit Iconic Locations?

THe Hole in the Rock

A complex and ongoing issue has been going on in the Bay of Islands for many years, but now a Maori Trust has decided to launch a public awareness and protest campaign over their battle with tourism operators who sell boat trips to pass though their privately owned “The Hole in the Rock” (Motukokako).

What you need to know about the Millennial Mindset

Millennial generation travellers

Simon Lenoir provides some valuable insights into the “Millennial Generation” of travellers and how to best capture their bookings

What if you have no ticket to clip?

No commission products

Dawn Muir discusses the issue of free “non-commissionable” tourist attractions and how we can get more exposure for them via our tourism trade partners.

Does New Zealand need another “Qualmark”?

Tourism Rating Systems

Ten years on since Qualmark launched, we learn that a new rating system is to be launched in New Zealand. Gina Paladini asks some relevant questions on what this means for tourism businesses and travellers.