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Reputation Management

Customer Reviews: an analysis of some recent research and articles on the topic

As an accommodation owner, you may find your customers tend not to say anything when they’re happy but certainly do when they’re not. Read why you should actively manage your online reputation.

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Forgotten Toothpaste and Rugby World Cup Rates

Forgotten Toothpaste and World Cup Rates

Will money be left on the table with World Cup accommodation next year? There’s a decent storm brewing over room rates in Sep/Oct 2011 with many fearing over-inflated room rates will dent New Zealand’s reputation and will make tourists feel as though they have had their wallets emptied at gunpoint.

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Online Booking Strategy

Online Bookings: Implementing an Effective Strategy

Many accommodation providers believe they need to spend significant time and money on establishing an effective online strategy. FALSE.

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Trade Me to launch travel auctions

Trade Me to Launch Travel Auctions

The Trade Me Travel team have now announced they are bringing accommodation booking opportunities into their main Trade Me auction site with a Travel section.

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Channel Management

Channel Management: Yesterday, Today and Tomorrow

As a follow on from the Channel Management Options article, here is a useful summary from Mike Ford about the benefits of using a channel manager for accommodation providers and what the future holds.

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Online Booking Channel Management for Accommodation

Accommodation Online Channel Management Options

One of the biggest concerns for accommodation providers when wanting to sell their rooms online is how to avoid double bookings when selling live “realtime” inventory across multiple booking channel websites.

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Online Booking system solutions for accommodation

The Online Booking System Game – Which One to Choose?

There are plenty of choices in the market for accommodation operators in selecting an online booking system. The decision on which you choose will come down to a few key areas relevant to your business.

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Google Maps Hotel Pricing Feature

Google Launching into the Online Travel Market?

Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that will no doubt impact on the online travel market.

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Accommodation Online Booking Industry

Creating a Vibrant Online Accommodation Booking Industry

Online bookings are now nearly mainstream in the marketplace and there’s been recent proliferation of new players. Yet many New Zealand accommodation suppliers still create headaches for resellers by not keeping their rates and availability up to date.

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RWC2011 Hotel Pricing

RWC 2011 Hotel Pricing: Australia v New Zealand

It looks like the trans tasman rivalry has already kicked off with a flurry of media activity about the hotel prices for the Rugby World Cup in New Zealand.

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