There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be a tough one for many as the upfront outlay and financial commitment can really make […]
Articles relevant for the New Zealand Tourism Industry Activities and Attractions Sector
A complex and ongoing issue has been going on in the Bay of Islands for many years, but now a Maori Trust has decided to launch a public awareness and protest campaign over their battle with tourism operators who sell boat trips to pass though their privately owned “The Hole in the Rock” (Motukokako).
This case study highlights that a combination of small town community spirit and proactive tourism businesses is the perfect mix of ingredients to create something special to impress visitors.
Visuals are a great tool for piquing your customers’ interest. Simon Lenoir offers some tips on the types of images you should be using on your website to promote tourism tours or activities
With the continuing growth of online bookings for the travel market, Simon Lenoir offers some key advice and tips for activity and tour operators when considering options for an online booking system
James Hacon provides a pretty convincing list of reasons why as a tourism business you should offer free WIFI access for customers…
James Hacon shares how attractions and activities can gain more business through accommodation providers with a case study to look at how packaging can encourage accommodation providers to sell your product.
This is not a blog post about taping boxes or wrapping parcels – instead James Hacon offers some hints about packaging your tourism product with others and how this can benefit your business.
Once you’ve been in business for a while and created a successful tourism venture, you may be wondering what’s next? Creating new and exciting tourism products with a partner tourism operator can one way to ensure long term success.
An article based on anecdotal evidence of 12 years in the ecotourism industry as a guide with some useful points to consider about what Ecotourists want from tourism products.