Tourism Industry Blog

View this 1st video of a 3 part series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.