Tourism New Zealand Webinars

Tourism New Zealand

There’s an array of interesting tourism industry webinars coming up offered by Tourism New Zealand. With the convenience of being part of a webinar from your own computer or phone, it’s an easy way to be kept up to date on market trends, campaigns, strategic plans and tourism trade activity

Tourism’s Lofty Goals

Tourism goals 2025

Steve Wilde from Radio New Zealand considers tourism industry plans to almost double visitor value in under a decade aiming to generate per annum revenue of $41 billion by 2025. This strategy is governed under the banner of “Tourism 2025 – Growing value together”.

TRENZ for Exhibitors – To go or not to go?

TRENZ exhibitors

There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be a tough one for many as the upfront outlay and financial commitment can really make […]

How the Internet Influences the Luxury Traveller

Activities & travel for luxury travellers

Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their travels.

Should Tourism Operators Pay for the Right to Visit Iconic Locations?

THe Hole in the Rock

A complex and ongoing issue has been going on in the Bay of Islands for many years, but now a Maori Trust has decided to launch a public awareness and protest campaign over their battle with tourism operators who sell boat trips to pass though their privately owned “The Hole in the Rock” (Motukokako).

What you need to know about the Millennial Mindset

Millennial generation travellers

Simon Lenoir provides some valuable insights into the “Millennial Generation” of travellers and how to best capture their bookings

Be Wary of Promises from SEO Professionals

Google and SEO

How many cold calls does your business receive promising you top ranking in google for your website?

What if you have no ticket to clip?

No commission products

Dawn Muir discusses the issue of free “non-commissionable” tourist attractions and how we can get more exposure for them via our tourism trade partners.

Tripadvisors’ New Development

Tripadvisor Listing

Gina Paladinii discusses the new Tripadvisor Connect function allowing listings to have links to their own booking engine rather than just to OTAs.

Is Email Marketing still relevant?

Email Marketing

I often lament about how much junk mail I get in my inbox. Are you the same? Has social media marketing taken over our attention and so email marketing is becoming an antiquated way to get peoples attention?