Tag Archives: destination branding

Tourism NZ seeks your input to their marketing strategy

Tourism New Zealand

Do you have some ideas to help Tourism New Zealand with their marketing in the short term? We think many of the blog followers do and so hope you will take the following opportunity to provide it in a more formal feedback process to Tourism New Zealand.

The Evolution to 100% Pure You

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

There’s Nothing Like Australia TV Ad

The new TV ad for the "There's nothing like Australia" campaign has been released and is already causing plenty of negative feedback from the Australia public - what do you think?

The new TV ad for the “There’s nothing like Australia” campaign has been released and is already causing plenty of negative feedback from the Australia public – what do you think?

New Auckland Super City Logo

Auckland Super City Logo

How important is Auckland City to New Zealand Tourism? Very. How important is the Super City logo to New Zealand tourism? Not much really. So why all the fuss about the Pohutakawa in a circle that was chosen on April 23?

100% Pure New Zealand Brand – Is it Time to Change?

100% Pure New Zealand Brand

It’s been around for over 10 years and is quite possibly one of the most successful and unique tourism brands in the world that has stood the test of time. But is it time for something new?