Tag Archives: Destination Marketing

The Evolution to 100% Pure You

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

Foursquare and Tourism: Another New Social Media Tool

Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. Is it useful for tourism businesses and destination marketing?

Interview with Al Merschen CEO Myriad Marketing: Part 2

Part Two in a two part series. Angela Best interviews Al Merschen, Al talks about the marketing role of a tourism business and how to leverage a Destination Marketing Organizations efforts.

Part Two in a two part series. Angela Best interviews Al Merschen, Al talks about the marketing role of a tourism business and how to leverage a Destination Marketing Organizations efforts.

Interview with Al Merschen CEO Myriad Marketing: Part 1

Part One of a Two Part Series. Video Interview by Anglea Best with Al Merschen to clearly define the role of a Destination Marketing Organization and how tourism operators can leverage their destinations' marketing efforts.

Part One of a Two Part Series. Video Interview by Anglea Best with Al Merschen to clearly define the role of a Destination Marketing Organization and how tourism operators can leverage their destinations’ marketing efforts.

Online Marketing Strategy Articles for Tourism

Online Marketing Strategy for Tourism

Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator. View some interesting articles to help with your own online strategy.

Online Marketing for Destinations: Part 3

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on mobile applications for Destination Marketing Organisations.

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on mobile applications for Destination Marketing Organisations.

Online Marketing for Destinations: Part 2

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Online Marketing for Destinations: Part 1

View this 1st video of a 3 part series from the PhoCusWright conference in 2009.  The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

View this 1st video of a 3 part series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

The Role and Impact of Destination Marketers

Destination Marketing

Regional Tourism Organisations (RTO’s) in New Zealand play an important role to promote and stimulate tourism for their respective destinations. PhoCusWright has published a report to help define their role and impact in the tourism marketing chain.