Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on mobile applications for Destination Marketing Organisations.
New Zealand Regional Tourism Organisations are now starting to get into development of mobile applications and websites, a couple of early examples are:
- WellingtonNZ.com with the mobile version of their website, which a finalist in the the ONYAs in the ‘Best mobile website or web application’ category.
- Plus the Auckland iPhone Application.