Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator.  I came across an interesting blog post on the eTourism Blogoscope about “eDestination Marketing Secrets” based on a presentation from Martin Schobert from the Austrian National Tourist Office.  His full presentation can be downloaded here.

These articles on my Marketing Tips blog may also be of interest:

“How to Avoid Bad Online Experiences for Travellers”

“Some Basics of Online Marketing Strategy”