Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.
According to Hitwise Australia “Social Media was a prime marketing tool for this promotion and in each market was one of the largest contributors of traffic to IslandReefJob.com.” See full details here and download their Research Notes about the campaign.
Check out the video clip above of their Cannes 2009 award winning case study entry. Plus you can view more details here about their campaign strategy and results.