New Zealand is certainly a proactive country when it comes to supporting “Responsible Tourism” and the Pure New Zealand brand is an integral part of promoting this image. But with strong promotion of “100% Pure” comes high expectations from our visitors that we do respect our local communities, cultures and environment.
See this video from Justin Francis co-founder of Responsibletravel.com who defines what “Responsible tourism” is and consider what your tourism business does to support and implement this concept. It’s something all New Zealand tourism businesses should be aiming to adhere to, and it’s great to see initiatives from Tourism New Zealand like Sustainable Tourism Advisors and Qualmark Green plus training in Ecotourism from organisations like EcotourismNZ. Support for developing strong and authentic cultural experiences is evident with the Maori Tourism Mentoring Programme.
Do you think New Zealand is succeeding in delivering a “Responsible Tourism” image? Can we expect all tourism sectors to contribute? Comments welcome!