If you haven’t checked it out already then have a look at the Tourism New Zealand “Marketing Toolbox” section of their corporate website.  It’s been developed for Tourism Operators to use for marketing resources, particularly if you are Starting a New Tourism Business, if you are Getting Ready to Sell Offshore or you want to Sell Your Product Internationally.

A great place to start if you are new to the tourism industry but also a good idea for some of the more established tourism businesses to review whether you can improve your marketing in any area, it’s never too late to learn new tricks!