Reading this article “What travel agents don’t want you to know” is an interesting insight (to say the least!) from Kate Schneider into the travel agency practices of our Australian colleagues. I am sure there are good and bad business examples in any industry however this did make me stop and I wonder how many of their customers are repeat purchasers.
Perhaps the market size of Australia in comparison to New Zealand allows some re-sellers the opportunity to develop this sort of business approach. I guess the smaller market size and transparent nature of NZ ensures that most re-sellers and tourism providers themselves are keen to pursue every possible sales opportunity from every possible market segment – a balanced multi-channel distribution strategy that includes sales from wholesale, retail, direct, and indirect distributors appeals to the entire market with consumers decisions based on price, choice, convenience, service, and perhaps most importantly ‘reputation’.