Winter Tourism Low SeasonAs we head towards winter after a reasonably successful summer (for some anyway), I do find myself wondering if this will be one of the last troughs we can expect to experience for the next 2 years.

Tourism numbers held up this summer, although most accommodation providers had razor thin margins on most bookings.  Although activity will begin to slow for most of you, it isn’t all doom and gloom.

You see, most of us could expect the global economy to improve somewhat by Spring. An optimist would perhaps see it as an opportunity to claw back some margin, especially with our dollar being at a 23% discount to Australia’s.

However my point, or should I say theory, is that come Spring, from there on in it’s all good.

Rather than the usual traditional trough in Winter, most of us will be planning, managing, booking, preparing for the (revised upwards) 85,000 tourists expected to descend on our shores for the Rugby World Cup.

Some of these people will arrive early (pre-tournament), most in the middle and fingers crossed, a large portion will kick on and experience our Spring.

We have been advised to treat rates during the tournament as peak periods which is surely music to everyone’s ears.  So as the global economy continues to work its way out of the doldrums and national tourism boards around the world strategise on how to promote their destinations for the uptick in tourism, I do wonder if we have been handed a “get out of jail free” card.

Unlike most other destinations that will have to fight for gradual growth, New Zealand will be hosting one of the biggest parties in the world.

What do you all think?

5 thoughts on “One More Winter To Go

  1. You could be right there Steve. The Soccer World Cup in South Africa soon will be an interesting case study for us showing the extent tourism around the event will benefit (particularly after the global recession). The RWC may just be long enough after the worst of the recession to be a great excuse for many rugby supporters to make it a decent tour – afterall why come to NZ to just watch rugby, there’s so much more to do!

  2. Steve, I think your comments are spot on. The opportunity’s are vast, my biggest concern is, we need our local and regional councils and the tourism players to be playing with the same deck of cards. The big cities are going to be reasonably well organised with infrastructure. The challenge I believe will be to get the smaller centres agreeing on where the limited funds available to them will be best spent.
    As visitors make their way around NZ, it will be important that these regions have mowed the lawns, put out the welcome mats. Their will be big demands around facilities for camper vans, the need of adequate recycling stations, good public toilets,
    Many visitors will arrive in small regions by bus, only to find there is no public transport and in some cases only a couple of taxis. What view will district councils
    take on liquor bans and late licences as many of these 85,000 visitors are here for a good time not a dry time. I just hope that the people in the positions to make this a success don’t waste the next twelve months.

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  4. I agree with you completely Steve. However I would say that if compared to this years world cup in SA there just hasn’t been enough advertising overseas. It seems that there isn’t enough attention emphasised on making it an accessible event. Everyone is aware of the world cup however the media needs to do more to suggest that it is something that you and I can attend and an opportunity for us as an event.
    I would also say that(again relating it to this years world cup), there should be more effort to get locals to attend the games as they would be able to encourage their friends and family to visit. However if the locals are not attending this dissuades their relatives from coming to attend. However I do realise that this may be less of a problem with rugby.
    These are just some of the issues I have found with this years events.

  5. It is an opportunity to showcase the country, many Europeans will only ever see NZ as a once in a lifetime opportunity, so naturally they’ll include sightseeing. What we must ensure is that they all return home saying it’s a great place to visit with or without the event. Exorbitantly high prices will not help, lets not be too silly here and ensure we offer world class service to match the prices.

    Similarly there will be other Rugby World Cups and so we must consider a unique selling point, to ensure we do our best to inspire the keen rugby fans. The 2010 Soccer World Cup is the first in Africa, the Vancouver Winter Olympics made an attempt to be Carbon Neutral…

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