Tourism numbers held up this summer, although most accommodation providers had razor thin margins on most bookings. Although activity will begin to slow for most of you, it isn’t all doom and gloom.
You see, most of us could expect the global economy to improve somewhat by Spring. An optimist would perhaps see it as an opportunity to claw back some margin, especially with our dollar being at a 23% discount to Australia’s.
However my point, or should I say theory, is that come Spring, from there on in it’s all good.
Rather than the usual traditional trough in Winter, most of us will be planning, managing, booking, preparing for the (revised upwards) 85,000 tourists expected to descend on our shores for the Rugby World Cup.
Some of these people will arrive early (pre-tournament), most in the middle and fingers crossed, a large portion will kick on and experience our Spring.
We have been advised to treat rates during the tournament as peak periods which is surely music to everyone’s ears. So as the global economy continues to work its way out of the doldrums and national tourism boards around the world strategise on how to promote their destinations for the uptick in tourism, I do wonder if we have been handed a “get out of jail free” card.
Unlike most other destinations that will have to fight for gradual growth, New Zealand will be hosting one of the biggest parties in the world.
What do you all think?