Interview with Al Merschen CEO Myriad Marketing: Part 1

Part One of a Two Part Series where I interviewed Al Merschen, CEO of Myriad Marketing. Myriad Marketing is one of the largest travel and tourism marketing, representation and publishing companies in North America.

I wanted to chat with Al because of Myriad’s work in Destination Marketing for Convention and Visitors Bureaus, and Regional and National Tourism Organizations.

The purpose of the interview was to clearly define the role of a Destination Marketing Organization (DMO) and in Part 2 to better understand how individual tourism operators, such as hotels and activities, could leverage their destinations’ marketing efforts.

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