The best way to figure out which social media tools or platforms are the best for you is to try them out. All you usually need to do is go to each site and sign up for a free account i.e. on Facebook or Blogger.com.
No one has time to surf all the social networking sites. You can’t do everything at once. Try focusing on a few networks and sites at a time to determine which will help you best connect with your customers or generate the most traffic. Once you’ve built a reputation, you can move on to the next on your list.
It’s fine if you don’t jump on the bandwagon of every new site. Take some time to read reviews and watch before deciding to make a move.
Getting involved in a site is the only way to really understand how it operates. Even then, you need to be prepared for things not to work. There are no guarantees of success although with experience, you’ll learn what’s likely to click with your users.
It will take some time to set up the network you want. While you’re building your reputation, don’t forget the real world. Attending travel and marketing conferences, consumer trade shows, events, workshops (either virtual or real), will accelerate growing relationships and you can use those contacts to add to your network.
The first step to trying out social media sites is to check out what’s available. Here’s a list of the most popular sites in different categories for you to take a look at.
Google Reader www.google.com/reader
This article was originally posted by Angela Best as part of a series on Social Media for Tourism Marketing on MarketingTourGuide.com