DIY Search Engine Optimisation

SEO - Search Engine Optimization1) To check how well your current homepage is optimised, follow this simple process:

Meta tags are “backend code” that your web developer should have inserted into your Homepage when they set up your website. These comprise:

  • A TITLE, which you can see if you roll your mouse over your browser tab, and is the heading for the search result that Google returns in a search for your website. It needs to be 70 characters max.
  • A DESCRIPTION, which is the wording that will appear underneath the title of the search result that Google returns in a search for your website. It needs to be 150 characters max.
  • KEYWORDS, which are simple keyword search terms that sit in the backend code and help Google measure relevancy. Keeping these to 10 is a good strategy.

The report will tell you how well you score for search engine optimisation on your homepage:

Maintaining page relevancy to meta tag title, description and keywords is key.
In layman’s terms this means that the keywords you’ve chosen to optimise your page content for eg. “luxury lodge auckland” are used multiple times throughout your page content headers and text, and your meta tags.

2) To do your own basic search engine optimisation:

  • Decide which search terms you want to rank highly for.
  • Write content for your Homepage headers and text (300-500 words) that is infused with these keywords, multiple times (preferably 3 or 4 times).
  • Create your meta tags in line with the instructions in 1) above to include these keyword search terms
  • Ask you web developer to upload your new page content and amend your meta tags.

You’re done!

You should now have a clean, well-optimised homepage, and if you combine this with some link building (sourcing inward links to your homepage from other well-ranked websites), you should be well on your way to marching up those Google rankings…

6 Comments

  1. John Owens June 15, 2010 at 10:11 am #

    Great article showing just how simple SEO is.

    It also demonstrates that SEO is not just a techy activity but a business management exercise, as it is only management that can decide what market they are in and who they want to attract to their website.

    Not sure that Google using key words any more.

    Regards
    John

    • Michelle Ackers June 15, 2010 at 10:30 am #

      Yes you are right there, Google no longer uses meta keywords.

      It’s also worthwhile ensuring you write different meta titles and descriptions for each page on your website relevant to the contents of each page. This gives you a broader range of search terms you can rank in.

  2. Jeremy Zinzan June 15, 2010 at 10:37 am #

    Thanks for the update on keywords, and yes, you can do this same procedure for different pages on your website, targeting a different search term for each page!

  3. Shannon Smith June 15, 2010 at 2:43 pm #

    For any users of Joomla CMS, WordPress or drupal i would strongly recommend ScribeSEO. They have great components to optimise your content and we have had great results so far. They have just released a web based analyse as well. Small fee for the results

    A little more old school but good none the less is WebCEO. It’s good but no so intuitive and more for retrospective analysis rather than at the time of writing. They also have a free SEO training course as well

  4. Steve Davies June 15, 2010 at 6:43 pm #

    Hi Jeremy,
    Don’t forget to add the hours and hours of time you need to dedicate to getting reciprocal links from other sites.

    Page Rank forms a substantial part of the Google algorithm when determining organic search results.

    So anyone reading this who is interested exchanging links is welcome to contact me 🙂

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