- Visit the Submit Express Meta Tag Analyzer page.
- Type in your website URL and click “Submit”.
- View the “Meta tags analysis” report.
Meta tags are “backend code” that your web developer should have inserted into your Homepage when they set up your website. These comprise:
- A TITLE, which you can see if you roll your mouse over your browser tab, and is the heading for the search result that Google returns in a search for your website. It needs to be 70 characters max.
- A DESCRIPTION, which is the wording that will appear underneath the title of the search result that Google returns in a search for your website. It needs to be 150 characters max.
- KEYWORDS, which are simple keyword search terms that sit in the backend code and help Google measure relevancy. Keeping these to 10 is a good strategy.
The report will tell you how well you score for search engine optimisation on your homepage:
Maintaining page relevancy to meta tag title, description and keywords is key.
In layman’s terms this means that the keywords you’ve chosen to optimise your page content for eg. “luxury lodge auckland” are used multiple times throughout your page content headers and text, and your meta tags.
2) To do your own basic search engine optimisation:
- Decide which search terms you want to rank highly for.
- Write content for your Homepage headers and text (300-500 words) that is infused with these keywords, multiple times (preferably 3 or 4 times).
- Create your meta tags in line with the instructions in 1) above to include these keyword search terms
- Ask you web developer to upload your new page content and amend your meta tags.
You should now have a clean, well-optimised homepage, and if you combine this with some link building (sourcing inward links to your homepage from other well-ranked websites), you should be well on your way to marching up those Google rankings…