Inspiring Maori Tourism Entrepreneurs – Rafting New Zealand

Rafting New ZealandWhen we think of Maori Tourism we naturally turn our minds to Rotorua, seems like that’s where it all happens.  Perhaps on a large scale, we see queues of coaches lined up, with overseas tourists bustling in the tourist shops awaiting their natural experience with perhaps a Maori culture show & dinner at night. Looking outside of Rotorua, perhaps in your backyard New Zealand’s culture is steeped in Maori & European history.

I have spent the last 2 years living on the central plateau, where the natural wonders of NZ are in abundance. I was lucky enough to experience a lot of what was on offer. Magnificent mountains, largest fresh water lake in the southern hemisphere, fly fishing & tramping. It was here that I came across Pianika & Luke, from

Here you have the best of Tourism NZ, this entrepreneurial couple have successfully created an adventure company with growing sales in additional cafe & guided tours.

Business Tip – Pianika Boddington

Here is some advice from Pianika, three tips for people starting out in business.

  • Get a good Financial Advisor – To help with your budget, so you have a good idea on what your target income is and to thoroughly analyse your expenditure.
  • Research your business/market. Know it inside out.
  • Systems – put In place systems for every aspect of your business.

Pianikas tribal affiliations: Ngati Maniapoto/Ngati Porou and Te Arawa


  1. Michelle Ackers July 27, 2010 at 8:15 pm #

    Thanks Melissa for this topic of introducing a successful Maori Tourism operator. After providing online marketing mentoring for many Maori Tourism businesses in the past 12 months I know there are an incredible selection of cultural tourism experiences on offer throughout NZ. It would be great to continue profiling some of them on this blog.


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