This may sound like a silly question but it was referred to in an article I read last week “Australia to Join forces with NZ to lure int’l visitors“. It’s also been discussed as an idea in this article “Tourism Futures Survey looks at Trans-Tasman rivalry“.
So should we in fact combine resources with Australian tourism from time to time for particular campaigns and in some markets? Interested to see how you vote, feel free to comment too.
The Aussies at least think it might be a good idea to “invade” our country and our 100% Pure brand as you can see in the video below…