With the vast majority of travel research being done on-line, your website is your window to the world. The day is not far off when reservations are 100% on line: not just from house-bound computers but also from mobile devices like cellphones, iPads, even in-car GPS navigators.
The better your website, the more traffic it will receive. And in a win-win deal, the more traffic to your site, ad the more clicks on your site, the higher it will rank in related searches. That’s a visibility advantage over your competitors that you cannot afford to ignore.
Have you looked at your website lately, from a customer point of view? How does it stack up?
Remember that when you come to sell your business in future, a professional and effective website will be on of the most valuable assets you have to offer.
In our recent travels we have heard the rumbles of approaching spring and increasing traveller numbers. Operators are reporting strong forward bookings. If that is not your situation, perhaps a good hard look at your website is required?