I am a firm advocate of working together to achieve greater results, particularly when it comes to marketing your business. There are very few of us in the tourism industry that can truly say as standalone enterprise we can attract people to our city or region. It seems to clear to me, that to be successful as a business you have to be working towards the greater good, both locally, regionally and nationally.
In recent weeks, I have been working in developing core values in two separate businesses. In both I have been sure to add a value around the importance of understanding that working together with other organisations and enterprise is a major key to success.
In my role at St Clair Beach Resort, I work extremely hard to ensure the business does its bit in terms of supporting joint ventures through our regional tourism organisation as well as playing a central role in bringing together groups of businesses when we can all do better by joining forces.
One recent success, of which I am very proud, was the joint venture between St Clair Beach Resort and Wine Tours Otago which brought Daniel Davis, the very passionate founder of DineTube, to Dunedin. This joint venture resulted in Dunedin being the second city in New Zealand to be featured on this innovative site, after its home city of Auckland.
On this occasion, the deal worked in a way that the hotel provided accommodation, Wine Tours Otago provided flights and the two businesses clubbed together to cover other expenses. Through sharing the costs, we were able to facilitate a project that neither business would have funded alone.
Whilst, we undoubtedly, had the best interests of the primary businesses in mind, we were very much of the opinion that whilst Daniel and his team were here in Dunedin, the city’s food scene should get as much benefit as possible. The results, which are starting to be released on to the site, now, not only include the videos about Pier 24 Restaurant, Swell Cafe and Wine Tours Otago, but also a number of other associated businesses in Dunedin too. The real icing on the cake for all involved, was the brilliant turn out at the ‘premiere’ event that we held on the last night of filming, seeing a restaurant full of the key players in the city’s food and tourism scene turn out to see the fruits of our labour!
In the coming weeks I will follow up with more ways that we work together with other businesses to help market our business in a cost effective way. For the mean time, enjoy the videos and hopefully I’ve whet your appetite to check back soon for more.
I hope you found this blog post useful and as always please feel free to leave your own experiences or any comments. Make sure you rate the blog so I know whether you found it helpful. If you did – retweet it, to share it with others.
See “a taste” of DineTube below…