Monday Blog Blues

Every Monday morning my task reminder goes off  at 7am “Write Blog.”

I then put it on snooze for 1 hour and go on to check my emails. I eventually  get involved in some needless crisis which rolls into the weekly Monday company meetings with the various departments to plan the week.

At noon I return to my desk – my task reminder there again blinking at me “Write Blog.”

Why is it that the most important and effective online marketing tool we can all do for our businesses often gets ‘snoozed’ for other tasks that we prioritize as more important?

As a marketing consultant my mantra to our clients is “Blogging is one of the most cost effective ways to increase your SEO – “a blog every other day helps to keep the creditors away.” But advise can be easy to give…and sometimes hard to follow.

And so it dawned on me – I personally struggle to write sometimes because I feel it is necessary to impart some life changing or business empowering idea each blog.  Makes me wonder if this also causes ‘blog paralysis’ for others?

Reality is, most of us don’t have the time to read a long, life altering blog. We really just want to be interrupted and entertained for a moment during our busy lives and hopefully learn a little something along the way. Some small bite of information that is tasty and easy to swallow.

So, here it is – my small, easy to swallow Monday blog message; don’t’ beat yourself up because every one of your blogs does not bring you a slew of new customers, unveil a new idea for getting more bookings or a new way you can reach number one on Goggle.

Just remember and enjoy the 11th commandment – “thou must blog.”

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4 Comments

  1. Steve August 8, 2011 at 6:13 pm #

    And – “thou must comment.”

  2. Michelle Ackers August 8, 2011 at 6:54 pm #

    Definitely something I can relate to on a regular basis – sometimes it’s lack of inspiration or just lack of time. But here are a few things I do to help…
    * whenever I have a seed of an idea for an article I’ll note it down (I often use the Evernote application for this), and just keep adding thoughts to it as I think of them until it’s ready to put into a post
    * If I’m feeling particularly inspired I’ll make a blog topic plan a month ahead for several topics – just the titles and a few notes to get me started.
    * If all else fails I’ll ask others to do a guest blog 🙂

  3. Daniel Bridges August 9, 2011 at 9:07 am #

    Then forgive me Michelle, for I have sinned. It has been too many days since my last blog post, and I am starting up my own blog. Why would I do such a thing?

    • Michelle Ackers August 9, 2011 at 9:54 pm #

      Thou art forgiven Daniel provided you share your wisdom with us from time to time. Amen.

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