James Hacon’s Social Media Content Map

A big thank you for those of you that chose to join me for my workshop at the eTourism Conference in Wellington last week – so great to finally meet many of you in person!

As per my suggestion of building a content map in my workshop, find a copy of the base I use below. I find using a content map will help you to brainstorm and document creative themes for engaging content on your social media channels. I would suggest using as many of your team as possible to build the map within a workshop style environment, this way everyone feels that they have a say and trust me, you’ll get heaps of great ideas!

Click the image to download a larger version

I’ve worked with a number of businesses of all sizes to help build their social media strategy and used this technique to great effect. Feel free to make use of the idea and base ideas on this map – I’d recommend using a mind-mapping piece of software for the best end result.

Feel free to leave any comments or questions. I look forward to hearing your results.  If you’re looking for someone to help with your strategy or facilitate your content development workshop, feel free to get in touch.

3 Comments

  1. Sue Jepson November 7, 2011 at 10:59 pm #

    Great Mind Map James! Really useful tool for organising ideas around focus points. When you start to think about it tourism businesses have a great deal they can share about their visitor experiences, etc. Thanks.

  2. James Hacon November 7, 2011 at 11:16 pm #

    Thanks Sue. I’ve found it is a really great way to start the discussion and document the potential areas of online conversation. It’s really interesting to work with tourism businesses on developing this as you get such diversity of ideas – often from team members that would not normally have the opportunity to give input.

    As you say, tourism operators and destinations have such a broad.variety of areas they can talk about. From this style of base, I’ve seem hundreds of ideas generated.

    The key is to mark them off if they don’t create the desired engagement, put notes next to which ones work at certain times and tick those that work the best. Most importantly, it should be an evolving working document – not something that you do once and sits the wall untouched!

  3. Sue Jepson November 9, 2011 at 9:14 am #

    Absolutely – a Mind Map is a working visual doc. where you can record what works, what is relevant, what is current, etc. Where is that video you made for Pier 24?

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