A big thank you for those of you that chose to join me for my workshop at the eTourism Conference in Wellington last week – so great to finally meet many of you in person!
As per my suggestion of building a content map in my workshop, find a copy of the base I use below. I find using a content map will help you to brainstorm and document creative themes for engaging content on your social media channels. I would suggest using as many of your team as possible to build the map within a workshop style environment, this way everyone feels that they have a say and trust me, you’ll get heaps of great ideas!
I’ve worked with a number of businesses of all sizes to help build their social media strategy and used this technique to great effect. Feel free to make use of the idea and base ideas on this map – I’d recommend using a mind-mapping piece of software for the best end result.
Feel free to leave any comments or questions. I look forward to hearing your results. If you’re looking for someone to help with your strategy or facilitate your content development workshop, feel free to get in touch.